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What Every Site Should Have

Almost anyone can have a website; actually that is the easy part. Much harder to build is a good and successful website. You see a lot of sites with a great design but lack content, or great content but not real easy to navigate. Here are some items that should be on every website.

About Us page

The About Us page allows new visitors and targeted traffic to find out who you are and more importantly why they should trust your content or buy your products. It’s a chance to show how valuable your site can be and also provide general information about your web site, you and/or the company you represent.

The key to a good About Page is to keep it up to date and concise. Visitors want to know a little about you and the site but not everything about you and the site. Give a brief summary of the overall site and link out to other pages for a more detailed explanation. Also include contact information or link out to a contact page.

Contact Us Page

If you link out to a contact page from the About Page, you should at least have one right? Visitors like to have an easy way to get in touch. Don’t your contact information, have it clearly marked and include all the ways you have chosen for someone to contact you. (email, telephone, fax, address, etc.) You want to show visitors you are capable, friendly and proud of the site and information you provide and being readably available to contact is one of the better ways to accomplish that goal.

Pertinent Page Title

Your title is very important to your overall page view. Page titles should be different for every page in your site. They should precisely describe your page, and try to use keywords in the page title if you can and still keep it on target. Search engines display the title of your page in their results so making them catchy and on target can go a long way in helping you get search engine traffic.

Pertinent Page Name

All that applies to the above Page Title applies here. You want search engines to find your pages and you also want your human visitors to be able to read your names as well. Keep it simple, clean and again try to have keywords.

Good Grammar -Correct Spelling - Complete Sentence

What’s the use in having a great site full of content that no one will understand?

Misspellings, wrong word usage, bad grammar, never ending sentences are all distractions and that is the last thing you want your visitors to be…distracted. Take the time to proof read and re read what you are about to put on your web page. Not good at it or English not your native language? Find someone to help you or proof read it for you.

You will work very hard to attract your traffic and you want to captivate you visitor, not make them wonder what you are talking about.

Are ALL Links Working Links?

Duh, right? Well how many times have you gone to a page and found what you need only to have the link not work. How frustrating and disappointing is it to be that close to you answer and come up empty?

Make sure your links are in working order after you have put them on your site. That’s not all though; periodically go back on check them to make sure they continue to work. Here is where a good contact page comes in handy, lets visitors be able to let you know if one is not working and you will be able to fix it promptly.