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Google Adsense Placement

Adsense has so many choices between skyscrapers, banners, half banners and boxes. Does it really matter? As long as my visitors see them, that’s all that is important, right? Well…no. Google’s own adsense experts say that there is a direct connection between ad placement and click through rates.

Some other interesting findings are when ads are placed in areas where there are content, rather than in an area specifically for advertising, response rates on Google AdWords goes up. Also indications show that ads will get clicked more when placed on the right side of the page other than on the left side. You can see a lot more tips from the Google support page.

Now before you go changing your whole site around, keep one thing in mind. None of the advice is worth the time you are taking to read it if it doesn’t work on your site. So this means there is NO golden egg. You need to test and test and when you think you have it, test some more. If you haven’t tried the areas Google suggests, I’d start there as a base and track the results (There is one in the Adsense Panel). After a period of time, change the lesser performing ad blocks and keep tracking. You may only experience slight changes but eventually you will find the optimized Adsense spot for you site.

You can’t stop there though because what works now may not work next month if your content changes or you change the site design. Keep a close eye on the tracking statistics and make sure they are holding up. If you have changed the site design, you may want to start the whole process over, if the content has changed directions, like in a blog, you may want to also start over to make sure you are getting the best possible click through rate you can.

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